I disapprove of data trails, regardless of if they improve my web experience. In the words of Hossein Derakhshan (2015), “what are we exchanging for efficiency?” The answer is privacy and control. In his article “The Web We Have to Save,” Derakhshan expresses his concerns for the increasing surveillance, online and offline, and about how businesses and organizations will use this information against us. I share the same sentiments. Whether it’s to gather information to develop more suitable content or to keep my readers engaged, I’d rather use ethical methods that ask for consent, like web surveys, to let them know they do and should have a choice.
Derakhshan, Hossein. (2015). “The Web We Have to Save.” Medium.com. July 2015. Retrieved from: https://medium.com/matter/the-web-we-have-to-save-2eb1fe15a426